About ZURC1
Born from hustle. Built for impact.
ZURC1 wasn’t created in a boardroom—it was forged in the real world, where ambition meets grit.
The brand was born in Austin, Texas, out of a family that built and served its community running butcher shops, local restaurants, and everything in between. Founder Cruz Garcia Jr. grew up in that world: early mornings in the meat market, late nights cleaning buildings after the city went quiet, and long hours helping at his uncle’s restaurants. That kind of grind doesn’t just build strength—it builds character, precision, and pride.
Fellow Austinite Sean Melant is the steady engine behind ZURC1, pairing creative instincts with disciplined technical execution. He and Cruz met in 2023—right place, right time—and that spark became a shared mission. Sean translates Cruz’s vision into reality: mockups, product specs, brand voice, and a clean storefront experience that feels effortless for customers. Most of all, he’s invested in Cruz’s dream, showing up with curiosity, rigor, and the kind of follow-through that turns ambition into a living brand.
ZURC1 started as a spark of inspiration and quickly evolved into a bold vision: to build a brand that doesn’t just sell products, but empowers people to stand out, level up, and live loud.
What We Believe
Those values—hard work, community, and dedication—are the backbone of ZURC1.
Around here, customer service is everything. Whether it’s serving a plate, spinning a set, or shipping a hoodie, the experience matters. We treat customers like family and put care into every detail, from stitch to shipment.
We believe in the power of originality. Every product we offer—whether it’s apparel, accessories, or the next big thing—is designed to make a statement. No fluff. No filler. Just gear that reflects your hustle, your style, your story.
We’re not chasing trends—we’re setting them. ZURC1 is here for the creators, the grinders, the dreamers who know success isn’t handed out—it’s earned. And we’re just getting started.
Why ZURC1?
ZURC1 blends the grit of real work with the boldness of streetwear. Every piece is designed to look sharp and feel good. These clothes are built to last, made for everyday wear, and ready for all ages.
You’ll find both timeless essentials and statement pieces, always true to our Austin roots and the people we serve.
ZURC1 is for the servers, cleaners, cutters, builders—the early risers and the night shifters. Anyone who never forgets where they came from and never stops building what’s next. Style isn’t just what you wear—it’s how you show up.
ZURC1 is more than a store. It’s a movement.
Quality You Can Feel
From tees and hoodies to bags and cups, we focus on fit, comfort, and durability. If it doesn’t hold up in the real world, it doesn’t make the cut. That’s our promise.
Feedback is always appreciated—because this brand grows with the people who wear it.